How charity Three Peaks events work
This guide is for charity organisers running a dedicated event date or a campaign using scheduled charity places. It sets out responsibilities, timeline and supporter communication steps.
Overview
- Charity teams: choose the format, recruit supporters and run campaign comms.
- Supporters: book places, train and fundraise.
- Our role: deliver mountain leadership, safety and event logistics.
What supporters do
Give every supporter the same two links: the participant info page and the booking page (your confirmed event link or Charity Challenges).
Mixed links create avoidable admin because supporters land on the wrong page and contact you for clarification.
Campaign timeline
Most charity campaigns run on a 12-16 week cycle:
- Week 0: book the date and choose your challenge.
- Week 1-2: launch recruitment. Share the two supporter links in every message.
- Weeks 4-12: training phase. Send short updates with the donation link.
- Event day: supporters attend a professionally organised event.
- Within one week: thank-you message with final total and impact.
Use the promotion toolkit to keep campaign timing and link usage consistent.
Training expectations
Set expectations early. Yorkshire is 24 miles in 10-12 hours, and National includes three mountains plus around 10 hours on a minibus. Supporters who do not train are more likely to struggle or drop out.
Most fundraising dropouts happen because supporters underestimated the physical commitment. Clear, early messaging about what the challenge involves reduces this risk. Participant guidance starts at fundraising for a charity.
Event day
We handle the mountain leadership, logistics and event-day operations. Your team focuses on recruitment and fundraising. On the day, our qualified leaders manage the walking, safety decisions, and checkpoint schedule.
Next steps
Plan your charity event
Choose an event format, understand pricing, and prepare your promotion.