Promotion toolkit
This page is for charity organisers running campaign comms. Use it to keep supporter messaging consistent and direct people to the correct booking and fundraising links.
Your message
Keep the core message consistent across email, social posts and internal comms. Every message should state the challenge, event date and the one link you want supporters to use.
- Name the challenge format (Yorkshire, National, Welsh or Three Days).
- State the event date clearly.
- Use one donation link and keep it unchanged across the campaign.
When to send what
Plan a short sequence of updates from launch to event week. Consistent updates usually perform better than a single announcement.
- Launch message: challenge, date, charity and donation link.
- Mid-campaign update: short progress update and the same donation link.
- Final-week reminder: event date confirmation and donation deadline.
- Post-event thank-you: final total and impact summary.
Put the date and link in the first screenful of every message.
The most common mistake
The most common mistake is changing links or instructions mid-campaign. Keep the same route from first message to event week so supporters do not land on the wrong page.
Links to share
- Participant information: fundraising for a charity
- Places and dates for charity campaigns: charity fundraising events
- Places and dates for participants: Charity Challenges
Campaign checklist
Use this checklist before each message send:
- Correct event date and challenge format.
- Correct booking or donation link.
- Clear call to action in the first paragraph.
- Named contact for supporter queries.
- Consistent terminology with your previous messages.
Next steps
Confirm your challenge page and booking route first, then run campaign comms against those fixed links.