How to set a fundraising target

For participants setting a fundraising target: base it on likely donors, launch with that number, then increase only once you are close.

Why it matters

Donors respond better to a clear goal and visible progress than to an open-ended request.

Start with likely donors and expected gift size, not wishful totals.

List up to 30 people likely to donate if asked directly.
Estimate conversion realistically: from 30 direct asks, 10-20 donors is common; social-only campaigns are usually lower.
Set a conservative average donation, often £10-25.
Then add a small buffer for social media reach and people who share your link.

Individual: 15 donors × £20 average = £300. Add £100 for social reach = £400 target.

Individual (ambitious): 25 donors × £25 average = £625. Add matched giving from employer = £1,250 target.

Team of 10: Each person targets £300 = £3,000 team total. Add one corporate match = £6,000.

Set the first target so it is achievable, then increase only once you are near it.

Set both a per-person target and a team total, and report progress weekly.

Keep execution simple: direct asks, regular updates, and donor thank-yous.

Set your target first, then use Gift Aid and workplace giving to increase the final total.